Tame Your Inner Critic in 8 Steps

with Jess Baker

Welcome to this Tame Your Inner Critic series of blogs with me, Jess Baker. I am a Chartered Psychologist, Women’s Leadership Coach.

The Inner Critic prevents us from feeling confident and satisfied with our life. It lies at the very nub of my Empower Yourself women’s leadership programmes.

If you’d like to join 800 other women on my free 5-day online challenge to learn how to Tame Your Inner Critic –sign up here.

It seems that we are more likely to be attacked by self-critical thoughts when we’re stepping out of our comfort zone; when we try something new or take risks etc., but it actually stems from something deep-seated, well-established and is well-rehearsed.

So I wrote this blog to explain everything you need to know about your Inner Critic, demystifying it, explaining the truth about it, and sharing 8 steps to follow that will help you to reclaim your headspace. I hope you find it useful.


Why do I need to know about your Inner Critic?

If you’ve ever doubted your ability, even though you have relevant qualifications and lots of experience

If you’ve ever worried about an event or situation so much that you’ve wanted to pull out of it

If you ever say yes too often when you really meant no, and those same people keep asking more of you

If you’ve ever procrastinated, or deferred making decisions, all the while feeling terrible about yourself

If you answered yes to any of these (or all!), then I know how you feel. I wrote this guide especially for you.

While we all have this experience, some of us are more susceptible to its message than others. It can cause anxiety, self-doubt, procrastination, even self-loathing. The end result is that you feel under-confident, lack focus, can’t make decisions easily, and feel frustrated.


How will it hep me / my friends  / my colleagues?

You’ll get a sound understanding of why we have an Inner Critic. You will see it differently once you realise the 4 truths about your Inner Critic. Then you can choose one of the 8 evidence-based techniques I set out, to help you overcome your Inner Critic and begin to act in your own best interest.


The Inner Critic is trying to Protect you

Your Inner Critic is your brain’s method of trying to protect you from harm. Your brain is wired to keep you alive.

A hundred thousand years ago, when your ancestors came face to face with actual life-threatening situations, they would have to decide whether to run away to save their lives or stay and fight it out.

What we know now is that a few milliseconds before the body jumps to action (fighting or fleeing) a tiny part of the brain has already been activated: the amygdala (an almond shaped gland in the emotional centre of the brain). This is called the “fight or flight” phenomenon that you’ve probably heard of.


Actual Threat

When faced with actual life-threatening life situations the amygdala sends messages to the body to send blood and oxygen to large muscles so that it has enough energy to fight or run away. Your heartbeat quickens because it is being told to pump oxygen to your large muscles, and you take quick shallow breaths. Your body also stops digesting which causes a tingling sensation in the stomach, that ‘butterflies’ feeling.

In the 21st century, the amygdala continues to fire in actual life-threatening situations – which is very usefu for example, when a motorcycle speeds around the corner just as you are crossing the road, and your body jumps back on to the pavement and out of danger. This happens before you even have time to think ‘oh look there’s a motorcycle coming my way, and it looks as though it might hit me, I should step back on to the pavement to stop myself from being killed’.


Perceived Threat

But your amygdala also fires when you are faced with perceived threat – and this is exhausting! The little things in life that are not actually life-threatening become triggers for worry and stress… such as (a) an email from your boss at 5pm saying ‘see me in my office immediately’, or (b) a message from your mum saying ‘call me now it’s urgent’, or (c) you have to present to the board next Monday and you wake up at 4am every morning fretting about it.

Your accompanying thoughts will contain a negative assessment of the situation:

(a) Your boss says ‘See me in my office immediately’ – I’ve done something wrong, someone has made a complaint, I wonder what it could be…

(b) The message from your mum saying ‘call me now it’s urgent’ – oh dear she’s in pain, she’s fallen over, I should call 999…

(c) You have a presentation to the board next Monday and you wake up at 4am every morning of the week before fretting about it – I’ll be so nervous my voice will shake, they’ll think I’m stupid, I’m already feeling nervous, I’m going to feel so much worse on the day, what f they ask a question I can’t answer.

Do any of these resonate with you?

What other examples have you experienced in the past?


Seeking Approval

We seek approval from others from a very young age. e.g. we need our parent’s approval so that they’ll look after us. As social animals we want to be liked by our friends, teachers, lovers etc. So we learn to do what we can to be liked and win their approval. From a very early age, we learn to rely on other people’s opinion of us so that we can gauge our personal success. Are we liked? Trusted? Valued?


Internalising Criticism

But if we are criticised (or even if we witness someone else being criticised) our brain latches on to this criticism as if it is the truth. We internalise this criticism and adopt it as our own. It is now our own self-critical thought. And because it’s our own thought we don’t question it as we would question other people’s ideas or beliefs.

This internalised thought becomes part of our story, forming the beliefs we hold about ourselves, and we rehearse these thoughts  – “I’m never going to be good / thin / smart / popular / beautiful / rich / x / y / z / enough”. When can tell ourselves ‘I should’ and ‘I ought’  (e.g. I should go to the gym more often, I ought to be earning more money by now’), it’s because we’re trying to attain a betterversion of ourselves.


Idealised Self-Image

This better version is an idealised image of how we would like to be. We have, over time, defined our ultimate self as slimmer, younger, fitter, more successful, wealthier, living in luxury. You have a specific image of your idealised self in your mind’s eye. Psychologists call this the Ideal Self.


Several psychologists have devised complex theories explaining how we humans have an innate desire to improve our state, or self-actualise (Jung, Karen Horey, Carl Rogers, Maslow). However, all the time we are not meeting the standard of our Ideal Self, we feel we are lacking. We experience dissatisfaction with how we are right now in this moment. And guess what? The Inner Critic voices this dissatisfaction extremely well, like your very judgemental commentary, streaming live to you, and about you, in your head 24 hours 7 days a week, 365 days a year. I call it Critical FM. And it’s not going ot stop of its own accord.



1. 4 Truths about your Inner Critic


#1.1 Original Thought

Your Inner Critic is not your original thought. It puts pressure on you to be better, perfect even. It reminds you of your faults, and flaws. But actually, these thoughts are usually based on something that somebody else once said to you, about you, or in front of you. Your brain has internalised other people’s words, and held on to them as a truth about you.

People with a particularly domineering Inner Critic may have had critical parents or internalised critical messages from teachers or other sources – bullying kids, critical ex-partners (hoepfully an ex- by now).


#1.2 It’s not true

Your Inner Critic voices thoughts that are not based on any truth. But because these thoughts are embedded and well rehearsed in your own head, you don’t question them as readily as you question other people’s thoughts or behaviour.


#1.3 Switching off

Your Inner Critic is never going to switch off. Never ever! Trust me, I’ve tried. Actually, rather than desperately hushing it or arguing with it, you need to befriend your Inner Critic. You need to know it really well. That’s the only way to disempower it: understand where it’s coming from, what it’s saying to you, and why it’s saying that right now, and then you can learn to choose how you react to it.


#1.4 Negative Cycle

One negative thought leads to another, and so it goes. This negative thought cycle is something like this:

You compare yourself negatively to others. It diminishes your self-esteem. You don’t feel comfortable in your skin. Your confidence reduces. Maybe you try to make attempts at self-development, but it undermines your effort every step. You want to succeed but it triggers anxiety and stress every time you try and step out of your comfort zone. It reminds you of past failures. It’s degrading and demeaning and uses a horrible nagging or whiny voice. It sabotaged your self-development. It doesn’t want you to succeed. So you end up repeating your negative behavioural patterns, avoiding the same thing, feeling stuck, procrastinating, whatever it might be, which inevitably ends up with you feeling worse, and hating yourself more because you feel totally inadequate. And so the Inner Critic continues…


Does this sound familiar? When you find yourself unexpectedly in a negative cycle of worry or mild self-loathing, it is almost impossible to snap out of it. The great news is that it is possible to interrupt it and even disable it completely. I tell you how in the next section.




2. Tame Your Inner Critic ~ in 8 steps


One of the reasons why I help people learn how to tame their Inner Critic is because I know how much damage it can do. If only we knew about this from a younger age; we could be walking around in our teens and twenties feeling so much better about ourselves. It’s one of the reasons why I run the 5-day challenge for free three times a year – to make this training as accessible to as many women as possible, most of us, regardless of our socio-economic status, all tell ourselves that we are somehow not enough.




#2.1 Sharing the thoughts to reduce the shame

The one thing that maintains and supports your Inner Critic is that you never tell anyone about it. You never voice your self-critical thoughts. And why would you? You don’t need other people to jump in and start judging you and criticising the way you look, your parenting skills, the way you do your job etc.

But what most people do not know is that EVERYONE has similar self-critical thoughts. It’s true. Regardless of where you live in the world or your socio-economic status, we all have the same rubbish going round and round our heads.

The one thing we do have in common is that we are stepping outside of our comfort zone. We are striving to improve ourselves or our life in some way. Examples include, applying for a new job, starting a new business, or being a busy mum balancing lots of responsibilities.

By sharing your Inner Critical thoughts, you are getting those insidious thoughts out of your head, realising that you are not alone, and releasing the shame that has made you feel worse about yourself for years, totally unnecessarily.


#2.2 Learn to Interrupt your Inner Critic

Learning to interrupt your IC is essential – it is the only way you are going to be able to regain any control over it and reclaim your headspace.  I have recorded a video explaining in detail 5 ways to disempower your Inner Critic (with lots of detailed slides and examples so you can pause and makes notes as you go along). My blended approach includes an eclectic mix of mindfulness principles, lessons in self-compassion, well-established cognitive behavioural techniques and a selection of activities from my training in the performing arts.


#2.3 Being your own parent

Let me share with you that I had a very critical mother. She never asked me how I was or what I needed. I had to do things for her to prove my love for her, and in the hope of winning her approval. At the deepest level she taught me that I didn’t deserve to be loved for just who I was, I had to be useful.

It won’t surprise you that I grew up desperately trying to win other people’s approval by doing things for them, and putting their needs before my own. Many of us do this to some degree. Now I recognise that I was parenting myself in the way that I had been parented. How do you parent yourself at the moment? How could you be a better parent to yourself? More nurturing, forgiving, accepting and loving of yourself?


#2.4 Self-esteem

We need to stop relying on other people’s opinion about us to form our own. Research shows that when we compare ourselves with others, we do so unfavourably. So, instead of looking around the room and thinking how successful everyone else seems, and that you should be more like them, take a moment to build your self-worth. Remind yourself of how brilliant and capable you are. Yes! You! Try re-writing your CV (you have so much experience that you take for granted, or discount). You could write a letter as if it’s from one woman to another, raving about you and your work: “I must introduce you to my friend [insert your name], she’s an incredible woman who is… who has done…”. This is a really uplifting exercise.


#2.5 Self-compassion

Trying to increase your level of self-esteem is not actually a healthy pursuit (self-esteem requires you to compare yourself to others, which is not an accurate assessment of your selfnor is it helpful). Instead, choose to increase your level of self-acceptance and be kinder to yourself.

You are a phenomenal human being yet you continue to be bitchy and cutting about yourself… well instead, why not try being as kind to yourself as you would be to a friend? Soothing, caring, loving, nurturing yourself. Life’s really tough, so take the pressure off and give yourself a break. Instead of trying to change to fit the mould, why not acknowledge and embrace all your quirks and foibles as celebrate them as part of your unique authentic personality?


#2.6 Expect to fail sometimes

You’re only human. You have a natural desire to change and improve things, but not everything you do will work out. Your rational brain knows this. But your emotional brain feels the fear and tries to prevent you from making mistakes (it doesn’t want you to humiliate yourself when you fail). Failing to achieve one task, or even failing at running a business, does not mean that you are a failure. People who forgive themselves for making mistakes are more likely to be successful, because they will try and try and try again. Whereas people who are afraid of making mistakes will never try. So ask yourself, what would you do if you knew you couldn’t fail?


#2.7 Choose the language you use

Because our thoughts determine how we feel, which in turn impact how we behave, it’s easy to get caught up in our limiting self-beliefs. So, to turn your Inner Critic on its head, try changing the negative words into self-confident affirmations:  ‘I don’t feel successful’ to ‘I deserve to feel successful’ or even ‘I am successful’. It might feel icky to say this at first, but try it anyway. Get used to saying it out loud, or in front of the mirror. If you don’t feel it yet, try acting it out as if you’re auditioning for a play. There’s magic (and science) in hearing yourself say positive feedback out loud in this way. As the brain begins to believe it, you will begin to feel it.


#2.8 Redefining your Ideal Self

Earlier I mentioned your Ideal Self and how the further away you believe you are from it, the more dissatisfied you will feel with how you are, in this moment. While it’s great to have big goals and delicious dreams to pursue, if these scare you or if you feel overwhelmed with worry, then you are not likely to make them happen. Being a little more realistic with what you can achieve will help you remain focused and motivated enough to continue to act in your own best interest. What small steps can you take right now, today, that will help you move towards your goals?

Live In Manchester (hopefully!)




Manchester - One Day Hideaway 16th May 2020 + 1:1 Coaching Session

Stop Sabotaging & Find Your Focus - Manchester - click for all the details

Stop Sabotaging & Find Your Focus

Come and hideaway with me and other like-minded women for one whole day in a stunning location, and you will

  • Discover how to stop procrastinating and be more focused
  • Find out how to achieve what you want, without feeling stuck
  • Learn how to stop your goals feeling out of reach or overwhelming


Who it is for

Women who want to improve one or more aspects of your life:
~ your career or business

~ enjoy healthier relationships

~ enjoy better health

~ feel more in control of your money

From my personal and professional experience, I believe the thing you most need right now is the inner confidence to review your situation or goals, decide your next step, and create a clear pathway to taking action. And this is what you will achieve on the day.


What is Self-Sabotaging?

Self-sabotaging is a set of unhelpful beliefs and behaviours that we aren’t always consciously aware of, and they hold us back from achieving our goals.

Self-sabotaging can make you feel anxious and frustrated, yet it just seems to be part of who you are and how you do things. But you can change this.

As a psychologist, and as a woman with a strong desire to succeed, I know from a personal and professional experience that you can change your behaviour. With greater self-awareness and by learning key techniques, you can begin to make choices that will positively impact your life.


What you will get on the day

On this One-Day Hideaway (it's a cross between a workshop and a retreat) you’ll get to try out different techniques to help kick-start your progress. No matter what is holding you back at the moment, you'll be able to find a way to free yourself from self-doubt and frustration and move forward with a clear vision of what comes next.

This will be a relaxed, informal group session. You'll have time for individual reflection and break-out sessions.


You'll learn simple yet effective exercises that will help you to ...

* Tune into your Inner Critic and limiting self-beliefs

* Identify your most powerful sabotages

* Break the self-sabotaging cycle

* Discover how to shift from overwhelm to calm focus

* Define what your success will look and feel like

* Design your Shortcut to Success planner


You’ll also ...

* Build your resilience to anxiety

* Take home my 'Tame Your Inner Critic Pocket Guide' (designed by me, based on CBT)

* Try mindfulness and breathing techniques to help you reclaim your headspace

* Develop self-compassion in all aspects of your life


Running order -  all refreshments and a delicious lunch is included

9:30 - Welcome

10am - Session 1

11:30 - Morning Break*

11:45 - Session 2

1:00pm - Delicious lunch*

1:45pm - Session 3

3:00pm - Afternoon Break*

3:15pm - Session 4

5:15 - Round-Up

6:00pm - Close


About Me

They say that my facilitation style is “approachable, warm and friendly” and that my interactive workshops are “valuable, engaging and fun”. See below for previous Hideaway participant’s feedback.

It’s my mission to help you get out of your own way and feel ready to take the next step. For more about me, please see my profile at the bottom of the page.


Your Inner Critic is already saying..

"I don't deserve this" or "I've read a 100 self-help books, I should know how to do this by now..." or "I'm far too busy to take a whole Saturday for myself".

Well, that's just your Inner Critic messing with you. I will show you exactly how you can tame this tiny critical voice during the Hideaway.

The fact is: you do deserve this. Investing in your wellbeing will help you to achieve your goals, but the things you'll learn on the day can also positively impact your work, your relationships, and your physical wellbeing.

You can reclaim your headspace, and the life you deserve to have.


Join us!




Are there ID or minimum age requirements to enter the event?

The minimum age is 18.


What are my transportation options for getting to and from the event?

The Principal Hotel, Oxford Street, Manchester, M60 7HA



How can I contact the organizer with any questions?

Email Jess@JessBaker.co.uk


What's the refund policy?

There is no refund available for this event.


Do I have to bring my printed ticket to the event?

No, I prefer to save trees. Please bring your email-ticket with you.


Can I update my registration information?



Is it ok if the name on my ticket or registration doesn't match the person who attends?

Please let me know via email if you are buying or transferring your ticket for someone else. I need their name and contact details in advance of the One-Day Hideaway, otherwise they won't be admitted.


Previous Hideaway Participants say this: 


"The day gave me focus and space to think objectively"

"I found the hideout on Eventbrite as I was actively searching for my next learning and development opportunity, and the hideout was just this. Being in the group of women that Jess facilitated, was supportive and empowering. In the afternoon we broke into small groups, which allowed further investigation of our self-sabotaging behaviour and how we can overcome it. The day gave me focus and space to think objectively about my lifestyle, and awareness of how I hold myself back, which will help my future. Thank you Jess." Chloe Morris, CEO Pink Flamingo Marketing


"Her approach was practical and compassionate"

"Jess held a beautiful space for women to discuss their professional and personal lives. Her approach was practical and compassionate, and she created a safe environment for people to discuss their hopes and fears. The hideaway was in a stunning location and everyone benefitted from the time out to reflect and share ideas. I’d highly recommend Jess as a leadership coach, motivator and workshop facilitator” Deborah Rose, Singer /Songwriter


"It was a relief actually to have given myself this gift!"

"Hi Jess, I wanted to say how much I really enjoyed your Hideaway, for a variety of reasons. It was great to be in a group of women who felt able to talk freely about what was going on for them. I usually find groups like this difficult but you set up a space for us where open-ness was appreciated and encouraged, it was really lovely.

It was interesting for me also, as a Women’s Therapist and Coach to come and be part of such a group, not as a facilitator but a participant. Others were asking me why I was there, as I must have skills and tools to not need to be. This is of course correct, but I can’t emphasise to others how important it is to be on the receiving end of personal development from someone who has your back, rather than trying to do this for oneself every day!  It was a relief actually to have given myself this gift! Some really helpful reminders in the content, which was familiar to me but different to the way I work.

The whole day appeared effortless, and flowed with ease - I know therefore that it was really well planned and that you put in a lot of work to make it so!  Thank you!  The follow up phone call was such a bonus, I looked forward to it, and felt really heard/held due to this". Chrissy Reeves, Women’s Therapist and Coach


"I felt motivated, moving towards achieving my goals with a sense of joy!" 

"Just WOW, from start to finish this was an amazing experience! The venue was exactly like it said on the tin, and everyone meting over refreshments made the group feel relaxed. Jess was full of energy and made the day feel positive and fun. She was so engaging and managed to create a connection between the whole group with each person speaking frankly and made to feel heard. I think she used a variety of great tools to help us understand our Inner Critic but cleverly showed us how to dispute it and claim back self-confidence. The meditation was a great note to finish on and so useful, I will definitely be using it on a daily basis as I felt pure serenity. By using the workbook after getting home, I felt motivated, moving towards achieving my goals with a sense of joy! Everyone women needs a heavenly hideaway experience!"  Miranda Goudge, Artist





Other ways to work with me

Corporate programmes: I run a series of development programmes, talks, workshops, and online webinars and courses.

1:1 coaching packages for individual coaching clients, senior leaders and top teams

You can also book me as a speaker for your women’s leadership event, employee engagement event, or business networking lunch.



What they say…

“Jess is a highly professional and committed Business Psychologist. She has strong team-working and leadership skills, and brings a great deal of personal energy to her work. She also delivers to a high level and is fun to work with.”

Mike Thompson, Head of L&D, Barclays Plc


I’ve had the pleasure of working with Jess over a number of years and in a range of different projects. She is a highly skilled facilitator with a great deal of insight, warmth and empathy. She brings training material to life and adds a depth of experience, which enables people to really reflect and gain new ways of understanding. I would not hesitate to recommend her.”

Judy Bennett, Director, Criterion Partnership


Women's Leadership Coach

About Jess

Jess Baker is a Chartered Business Psychologist and Associate Fellow of the British Psychological Society. She has worked across a wide range of industries designing and delivering global programmes on leadership development, employee engagement, and assessment methods.

She is an experienced leader, a passionate coach, has trained in stand-up comedy, and is said to be an engaging facilitator. Jess gives her expert opinion on BBC Radio, is quoted in women’s magazines, and speaks at national wellbeing conferences and festivals.

Jess is also a Trustee of BelEve UK, providing leadership programmes and careers opportunities in schools, online and in the community for girls aged 8-18.